JPsuff

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Sounds like marketing hype to me.

And with Scandium being such a rare element, no doubt this "Wonderclub" is going to retail for, what, $800, $1,000?

I mean, maybe all of what they claim is true, but why don't I believe that? What I DO believe is that golf technology has hit a brick wall in the last few years and as I pointed out before, we're basically down to "shapes and colors". But I guess I was wrong. I never figured on rare elements.

Ya' gotta give 'em credit though. Just when you think there's nowhere else to go with technology, someone pulls a rabbit out of a hat and here we go again. And with a dispersion rate of "less than eight feet", they've built a club that can virtually assure the "golfer" that he'll never have to practice hitting a driver again.

Now they only have thirteen other clubs to go.

This all makes perfect sense, actually. We've managed to build remote controls for almost everything else in life, but the "golf remote" has eluded us. That's probably because there's a tiny part of us that still wants to actually participate in creating a good golf score instead of completely mailing it in, but that notion seems to be fading faster than daylight in the dead of winter.

Here's an idea!
Why don't we just hire someone to play for us and we can just sign the card afterwards? We can have him videotaped and we can then watch "ourselves" on TV and use that remote to which we're so attached. We can even expand into other sports and introduce the 7-foot basketball rim so short people won't feel left out, the 20-foot bowling lane so we don't have to concern ourselves with that nasty little hook in the last ten feet or maybe even transparent playing cards so we won't have to lose any money when playing Texas Hold 'em!

What has happened to us?

Does everything have to be made easy? Do we actually prefer the Ciffs Notes version to the real thing? Are we so addicted to instant gratification that our goal as humans is to eliminate all challenge whatsoever - to never have to work hard to learn to do a difficult thing? Or do we just prefer everything dull and boring? Sure, maybe someone can build a driver that will produce a straight and long ball no matter how it's swung, but is there really any satisfaction in that?

If the answer to that is "yes", then that is truly sad.



(Sorry for the rant, but this just hit a nerve for some reason).


-JP